We offer straightforward solutions to traditional and innovative marketing challenges.
The importance of marketing is only growing as companies must strive to differentiate themselves from competitors in an international environment, while also navigating the pressures of new media, marketing channels, and creative marketing campaigns. At the same time, regulations and consumer rights, such as those related to personal data, are increasing.
Our clients include designers, practitioners and users of marketing. We help advertising agencies and advertisers to ensure that their marketing communications content is compliant with regulations and increases their brand value. We pursue our clients’ best interests by actively following changes in regulations, guidelines and industry-related decisions both domestically and internationally.
Companies operating in the media sector face more and more legal challenges related to content and its delivery to audiences. In addition, the fragmentation of distribution channels and the new digital platforms are bringing new practices and legal challenges to the sector. These often intersect, for example, when dealing with intellectual property rights in distribution channels enabled by new technology. Data protection, with increasing oversight due to growing resources and awareness, is another important consideration.
We give regular lectures on marketing and communications law in various degree programs, seminars and industry events.
